"The Big Three" is a term that’s often used in many contexts. Maybe it’s a bit overused, but trust me, if I’m using it here, it’s because I’m truly talking about a trio of titans who have teamed up to launch a collaboration that, whether you’re a watch collector or just want to know if you’re running late to the office, you’ll want to have —whether you or I, dear reader, can actually afford it is a completely different story.

To make the Fall/Winter 2024 season even more exciting, TAG Heuer has partnered with Porsche and the Carrera Panamericana to bring the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana to life. This chronograph gives physical form to the values that unite these three giants: speed, heritage, precision, and the relentless pursuit of excellence.

If you’re interested in getting your hands on this piece, you should know that only 255 units were produced —255 watches crafted to celebrate 70 years of victories by the German automobile manufacturer.

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